What you will learn?
Hi, I’m Milton Louw, and welcome to Social Media Manager Pro: Build Your Business Presence Online.
In this first section, we’re starting with the foundation of everything you’ll do on social media — your professional brand.
Before you post, share, or comment on anything, it’s essential to ask: What does my online presence say about me?
This section is all about making sure the answer to that question works in your favour — whether you’re representing a company, managing a brand, or growing your own profile.
Welcome back! I’m Milton Louw, and this is Section 2 of Social Media Manager Pro — Platform Fundamentals.
Now that you’ve built your professional brand, it’s time to take that brand into the real world of social media.
Each platform — LinkedIn, Facebook, and Instagram — has a unique purpose, audience, and rhythm.
To manage a business presence effectively, you must know how to use each one strategically, not just socially.
By the end of this section, you’ll understand what makes each platform work, what kind of content performs best, and how to manage your time and effort across them efficiently.
Welcome back! I’m Milton Louw, and this is Section 3 of Social Media Manager Pro — Content Creation & Strategy.
Now that you understand how each platform works, it’s time to learn how to create content that connects — content that not only looks good but also supports your goals and builds your brand.
By the end of this section, you’ll know how to plan, write, and design content that gets noticed — and keeps your audience coming back for more.
Learn how to transform followers into loyal customers with practical engagement & community-building strategies for Namibian companies. In this lesson Milton Louw covers engaging first, responding to comments & messages, handling negative feedback, creating conversations, using Facebook groups, LinkedIn and Instagram tools, and measuring meaningful engagement with analytics. Includes a hands-on exercise to find your engagement hotspots and tips for long-term community growth. Perfect for founders and small business owners wanting real social media results. If this helped, please like and share the video to support more local business content.
Master your metrics — stop guessing and start growing. In this final section, Milton Louw breaks down social media analytics and growth strategy for aspiring social media managers: what metrics matter (reach, engagement, impressions, CTR, follower growth), platform tools (LinkedIn Analytics, Facebook Insights, Instagram Professional Dashboard, Meta Business Suite), how to interpret data, set SMART goals, report to stakeholders, and turn insights into action. Learn practical tracking exercises, forecasting tips, and how to build a data-driven content calendar that drives real results. Like this video if it helped and share it with fellow marketers.
About the course
Course Overview: Social Media Manager Pro
Build Your Business Presence Online
Course Summary
Social Media Manager Pro is a practical, hands-on course designed for professionals and small business staff who want to manage and grow their company’s social media presence with confidence.
In just five sessions, you’ll learn how to plan, create, and manage content across LinkedIn, Facebook, Instagram, and other key platforms — using tools and strategies that save time and deliver measurable results.
What You’ll Learn
* How to build a professional brand and align it with business goals.
* How to use LinkedIn, Facebook, and Instagram effectively for business.
* How to create engaging posts using simple design tools like Canva.
* How to schedule and analyse content performance.
* How to maintain a consistent online voice that builds trust and visibility.
Who Should Enrol
This course is ideal for:
* Administrative or marketing staff managing company pages
* Independent professionals building personal brands
* Entrepreneurs who want to attract customers online
Course Format
Duration: 4 sessions (1 hour each) + optional review session
Mode: Online or in-person training
Instructor: Milton Louw
Language: English
Includes: Student manual, trainer feedback, and online coaching
Session Breakdown
1. Personal Branding & Online Presence
Build a professional identity
2. Platform Fundamentals
Set up and manage pages effectively
3. Content Creation & Strategy
Plan and design engaging posts
4. Analytics & Engagement
Measure and grow your audience
About the teacher
Milton Louw
Milton Louw has over 35 years experience in training users in Information and Communication...
Milton Louw is a Namibian educator, policy analyst, and consumer rights advocate with extensive experience in communication strategy and digital engagement. His work focuses on empowering professionals and organisations to use social media effectively for public awareness and business growth.
Specialising in online communication, storytelling, and audience development, Milton brings practical, real-world insights that help learners manage LinkedIn, Facebook, and Instagram with confidence and purpose.
